writing
“Product Kondo”: A Guide To Evaluating Your Organizational Product Portfolio
Smashing Magazine, Talke Hoppmann-Walton, Apr 25 2025
Building A User Segmentation Matrix To Foster Cross-Org Alignment
Smashing Magazine, Talke Hoppmann-Walton, May 17 2024
Citizen Perceptions of The European Union: The Impact of the EU Website
This book examines user perceptions of European Union institutions and compares them to perceptions communicators within these institutions have of their users. This book will be of interest to researchers in the areas of communication, European studies, political science, and information science, as well as to policy makers and government officials involved in (online) communication at the EU-, national-, or local level.
Cambria Press, Talke Hoppmann-Walton, March 2010
Blog
The business case for being product-led.
Discover the business case for being product-led and why more companies are shifting towards this strategy to drive sustainable revenue growth, improve customer loyalty, and gain a competitive edge in today's crowded marketplace. Here’s why NOT to focus on features only and solve for real customer problems instead - so your product can do the work for you, and your sales & marketing teams can focus on the bespoke challenges.