writing
“Product Kondo”: A Guide To Evaluating Your Organizational Product Portfolio
Smashing Magazine, Talke Hoppmann-Walton, Apr 25 2025
Building A User Segmentation Matrix To Foster Cross-Org Alignment
Smashing Magazine, Talke Hoppmann-Walton, May 17 2024
Citizen Perceptions of The European Union: The Impact of the EU Website
This book examines user perceptions of European Union institutions and compares them to perceptions communicators within these institutions have of their users. This book will be of interest to researchers in the areas of communication, European studies, political science, and information science, as well as to policy makers and government officials involved in (online) communication at the EU-, national-, or local level.
Cambria Press, Talke Hoppmann-Walton, March 2010
Blog
Stop Calling It a Product | How to ensure that you're going big enough in Discovery
Treating every challenge as a “product” problem can be limiting. Sometimes, the most innovative solutions emerge when we think in terms of services and experiences.
Too often, teams rush into feature-mode. While still fully in the problem space teams start describing solutions as dashboards, or portals, or tools. Before anyone has articulated the real need, they’ve already jumped to solving it.
The Invisible ROI: Reviewing How We Measure the Business Impact of design
When Numbers Aren't Enough: The Measurement Paradox
Far too often Designers don’t speak the language of Business, while many executives do not speak the language of Design either. This usually leads to misunderstandings and frustrating conversations where designers struggle to translate inherently qualitative contributions into the hard numbers executives crave.This is can be called the measurement paradox of design: the things most easily measured are often the least significant aspects of design's true business impact, while the biggest value adds of design are the hardest to measure. And just to be clear: I'm not suggesting we abandon financial metrics. ROI matters. Cost savings matter. Revenue growth matters. But when we limit our evaluation of design to these metrics alone, we’re not capturing the real picture. This is what many organizations miss – we need a more nuanced conversation about measuring design's business value.
What does the AI vibe shift mean for user research?
First came vibe coding, and right now vibe marketing it’s heralded as the next evolutionary step in marketing. A paradigm shift that “marries the agility of vibe coding with the power of AI - delivering a framework where speed, experimentation, and automation reign supreme”, according to Forbes VCs love it for exactly that reason.
There’s a vibe shift under way - but what does it mean for UX research and is faster always better when it comes to figuring out how people use your product?
How to build a User Segmentation Matrix for Cross-Org Alignment
Many organizations prioritize internal structures and services over customer-centricity, hindering effective decision-making. Through a case study, Talke Hoppmann-Walton advocates for a shift towards an outside-in perspective and proposes the use of a user segmentation matrix to foster alignment across departments and prioritize customer needs. If you are an experienced product or UX professional or a team leader dealing with stakeholder management to drive the organization as a whole forward, this article provides you with a canvas for better decision-making and focus.
The benefits of building a user segmentation matrix
In order to be strategic with your efforts to have the most impact, having a clear view of who your key user groups/segments are, how they are different from each other, and how much they matter to your overall business success is crucial.
10 ways to promote healthy digital habits in your teams
Promoting healthy habits and avoiding Zoom vatigue. Find out how you can combat Zoom fatigue, prevent unnecessary meetings and improve productivity in your virtual meetings. While it doesn’t matter where we work, it really matters how we work.
Pivoting to the product-model
Becoming a customer-centric organization does not happen overnight. Get practical steps to orient your move towards a product-led and user-centred model.
Overcoming challenges through product-led growth
Find out some of the common obstacles businesses face when adopting a product-led growth strategy and how to overcome them. While being product-led can lead to significant benefits and deliver product-led growth it's not without its challenges.
The business case for being product-led.
Discover the business case for being product-led and why more companies are shifting towards this strategy to drive sustainable revenue growth, improve customer loyalty, and gain a competitive edge in today's crowded marketplace. Here’s why NOT to focus on features only and solve for real customer problems instead - so your product can do the work for you, and your sales & marketing teams can focus on the bespoke challenges.
The secret to success? Human-centred design
Learn how human-centered design can help you succeed. An in-depth look at how to use human-centred design for creating a meaningful user experience in your products, services and organisation.
Case study: Forging cross-company collaboration
Harnessing the power of a remote team while improving both company and user experience strategy. Blending design thinking methods, workshop facilitation and design team management, UX, my dear was able to improve cross-company collaboration, product logic and ways of working within the product design team.