writing
“Product Kondo”: A Guide To Evaluating Your Organizational Product Portfolio
Smashing Magazine, Talke Hoppmann-Walton, Apr 25 2025
Building A User Segmentation Matrix To Foster Cross-Org Alignment
Smashing Magazine, Talke Hoppmann-Walton, May 17 2024
Citizen Perceptions of The European Union: The Impact of the EU Website
This book examines user perceptions of European Union institutions and compares them to perceptions communicators within these institutions have of their users. This book will be of interest to researchers in the areas of communication, European studies, political science, and information science, as well as to policy makers and government officials involved in (online) communication at the EU-, national-, or local level.
Cambria Press, Talke Hoppmann-Walton, March 2010
Blog
How to build a User Segmentation Matrix for Cross-Org Alignment
Many organizations prioritize internal structures and services over customer-centricity, hindering effective decision-making. Through a case study, Talke Hoppmann-Walton advocates for a shift towards an outside-in perspective and proposes the use of a user segmentation matrix to foster alignment across departments and prioritize customer needs. If you are an experienced product or UX professional or a team leader dealing with stakeholder management to drive the organization as a whole forward, this article provides you with a canvas for better decision-making and focus.
The secret to success? Human-centred design
Learn how human-centered design can help you succeed. An in-depth look at how to use human-centred design for creating a meaningful user experience in your products, services and organisation.