writing
“Product Kondo”: A Guide To Evaluating Your Organizational Product Portfolio
Smashing Magazine, Talke Hoppmann-Walton, Apr 25 2025
Building A User Segmentation Matrix To Foster Cross-Org Alignment
Smashing Magazine, Talke Hoppmann-Walton, May 17 2024
Citizen Perceptions of The European Union: The Impact of the EU Website
This book examines user perceptions of European Union institutions and compares them to perceptions communicators within these institutions have of their users. This book will be of interest to researchers in the areas of communication, European studies, political science, and information science, as well as to policy makers and government officials involved in (online) communication at the EU-, national-, or local level.
Cambria Press, Talke Hoppmann-Walton, March 2010
Blog
Stop Calling It a Product | How to ensure that you're going big enough in Discovery
Treating every challenge as a “product” problem can be limiting. Sometimes, the most innovative solutions emerge when we think in terms of services and experiences.
Too often, teams rush into feature-mode. While still fully in the problem space teams start describing solutions as dashboards, or portals, or tools. Before anyone has articulated the real need, they’ve already jumped to solving it.