PAIN POINTS – GAIN POINTS – DEEP DIVE JOURNEY MAP
User Journey Mapping
OR
Health check your product/service with a user journey map
It’s easy for all teams to lose sight of what the user needs or wants. Designing what you think is necessary may not be what is actually needed.
- New product or service that has low uptake?
- Not sure what to prioritise next?
- Don’t have a competitive advantage?
- Stakeholders competing over priorities?
User journey mapping gives your company the clarity you need to assess your product/service rationally and create a roadmap underpinned by sound and robust analysis.


What is user journey mapping?
User journey mapping involves documenting every single touchpoint and experience your users have with your products and services over time. It uncovers gaps and pain points for each user group.
A User journey map will help uncover problems that cause your customers pain.
- Mobile usability issues
- Navigational confusion
- Poor calls to action or dead ends
- Checkout complications
- Inconsistencies and gaps in the experience
Why is understanding the customer’s journey so important?
If you want to be successful and build great products, you need to understand your user segments and what defines them, but more important you need to know their experience with your products. Only once understand the user journey can you create value propositions, products and services that match your customer needs. A user journey map helps give you clarity on whether your products add value and if they fit into your overall strategy.
- New product or service that has low uptake?
- Not sure what to prioritise next?
- Don’t have a competitive advantage?
- Stakeholders competing over priorities?
Need help?
Book a free consultation call with me today.

Get data-driven insights about your users’ journey
A user journey map is a complex undertaking that involves looking at how customer groups interact across your various channels and the full experience. Done correctly the process reveals opportunities for redesign, improvement and optimisation.
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1.
Goals & purpose
Through the initial briefing calls and project analysis stage we will clearly align on the WHY.
2.
Stakeholder buy-in
I will work with you to identify and invite all relevant stakeholders to ensure best outcomes and a diverse team and perspective.
3.
Concepting
With your existing in-house data in mind I will work out a workshop concept that fits your company needs and goals.
4.
Workshop facilitation
I will guide you through the journey mapping session, focusing on pain, gain and opportunities, creating a shared cross-company understanding.
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Why you should hire a facilitator for your user journey mapping?
As your workshop facilitator, I’ll make your user journey mapping workshop the one that provides the breakthrough you need. Let’s start overcoming the blockers that have been holding you back or building the cross team collaboration you have always wanted.
Hiring a workshop facilitator will help:
- Provide impartial governance & support planning
- Extract equal engagement
- Restrain dominant participants
- Overcome blockers
- Maintain energy, timings and positive energy
- Stay focused on the problem not the politics
Once you understand your customer everything else will fall into place.
Let’s transform your customer’s journey and give you clarity on where to focus next for most impact.
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