User Journey Mapping

Health check your product/service with a user journey map

It’s easy for all teams to lose sight of what the user needs or wants. Designing what you think is necessary may not be what is actually needed.

  • New product or service that has low uptake?
  • Not sure what to prioritise next?
  • Don’t have a competitive advantage?
  • Stakeholders competing over priorities?

User journey mapping gives your company the clarity you need to assess your product/service rationally and create a roadmap underpinned by sound and robust analysis.

What is user journey mapping?

User journey mapping involves documenting every single touchpoint and experience your users have with your products and services over time. It uncovers gaps and pain points for each user group.

A User journey map will help uncover problems that cause your customers pain.

  • Mobile usability issues
  • Navigational confusion
  • Poor calls to action or dead ends
  • Checkout complications
  • Inconsistencies and gaps in the experience

Why is understanding the customer’s journey so important?

If you want to be successful and build great products, you need to understand your user segments and what defines them, but more important you need to know their experience with your products. Only once understand the user journey can you create value propositions, products and services that match your customer needs. A user journey map helps give you clarity on whether your products add value and if they fit into your overall strategy.

  • New product or service that has low uptake?
  • Not sure what to prioritise next?
  • Don’t have a competitive advantage?
  • Stakeholders competing over priorities?

Need help?

Book a free consultation call with me today.

Get data-driven insights about your users’ journey

A user journey map is a complex undertaking that involves looking at how customer groups interact across your various channels and the full experience. Done correctly the process reveals opportunities for redesign, improvement and optimisation.

Employee Journey Mapping

Want to attract and retain talent? Let me uncover your current employee journey and improve your employer branding.

User Journey Mapping

Sales low? It could be your customer journey. Through workshops and analysis, I’ll discover where the pain points are.

Workshop Facilitation

Teams in conflict? Poor collaboration? I’ll work to bring your employees together and get rid of the silos holding you back.


As a Lego Serious Play facilitator I run bespoke workshops that reinvigorate your teams.

Strategy Consultancy

Leadership and teams too caught up in the day-to-day details? I’ll provide a fresh perspective to find out where you can develop, change and grow.

Ways Of Working

Let me overhaul your team’s ways of working, put in a Figma governance structure and instil human-centred thinking.


Goals & purpose

Through the initial briefing calls and project analysis stage we will clearly align on the WHY.


Stakeholder buy-in

I will work with you to identify and invite all relevant stakeholders to ensure best outcomes and a diverse team and perspective.



With your existing in-house data in mind I will work out a workshop concept that fits your company needs and goals.


Workshop facilitation

I will guide you through the journey mapping session, focusing on pain, gain and opportunities, creating a shared cross-company understanding.

What my clients say

“Talke identified processes and values that needed to be embedded into the ‘DNA’ of our organisation in order to be able to implement purpose-led strategic change at pace.”

Hilary Laing, COO/CFO Steady Media GmbH

“Talke held a remote workshop and presentation on Employee Journey Mapping which was incredibly interesting for the companies from our region. Talke is very on point and structured. She is organized, highly effective, and empathic at the same time. Her knowledge and experience of UX design are impressive and we had a lot fun as well.”

Diana Wieben, Project Management, Wirtschaftsförderung Nordfriesland

Why you should hire a facilitator for your user journey mapping?

As your workshop facilitator, I’ll make your user journey mapping workshop the one that provides the breakthrough you need. Let’s start overcoming the blockers that have been holding you back or building the cross team collaboration you have always wanted.

Hiring a workshop facilitator will help:

  • Provide impartial governance & support planning
  • Extract equal engagement
  • Restrain dominant participants
  • Overcome blockers
  • Maintain energy, timings and positive energy
  • Stay focused on the problem not the politics

Once you understand your customer everything else will fall into place.

Let’s transform your customer’s journey and give you clarity on where to focus next for most impact.

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I’m passionate about ways of working, design thinking, new work and cross-company collaboration. By signing up for the UX, my dear newsletter you’ll receive a bi-monthly email packed full of valuable tips and insights.