Overcoming challenges with the product-led growth strategy

While being product-led can lead to significant benefits and deliver product-led growth it’s not without its challenges.  Here are a few common obstacles that I’ve seen companies face. Resistance to change with the product-led growth strategy Adopting a...

The business case for being product led

It’s about users and product!  In order to grow and innovate, companies need to be running a customer-centric product model and stop throwing money and time at the top of the funnel on more sales and marketing. This is a paradigm shift in thinking. It’s a model...

How to Use an Empathy Map to Transform Design Thinking

Empathy mapping is the starting point to better designs, better products and happier customers. Read on to discover what empathy mapping is and empathy map examples. __ Designing better products all starts with understanding who your customers are, what they want,...

The secret to success? Human-centred design thinking

Learn how human-centered design thinking can help you succeed. This article takes an in-depth look at how to use human-centered design to create meaningful user experiences. I love tools that make my life easier, more productive and make me feel in control.  This is...