Overcoming challenges with the product-led growth strategy

Jun 14, 2023 | Work

While being product-led can lead to significant benefits and deliver product-led growth it’s not without its challenges.  Here are a few common obstacles that I’ve seen companies face. Resistance to change with the product-led growth strategy Adopting a...

The business case for being product led

May 26, 2023 | Work

It’s about users and product!  In order to grow and innovate, companies need to be running a customer-centric product model and stop throwing money and time at the top of the funnel on more sales and marketing. This is a paradigm shift in thinking. It’s a model...

How to Use an Empathy Map to Transform Design Thinking

Aug 7, 2022 | Work, Workshops

Empathy mapping is the starting point to better designs, better products and happier customers. Read on to discover what empathy mapping is and empathy map examples. __ Designing better products all starts with understanding who your customers are, what they want,...

The secret to success? Human-centred design thinking

Jul 6, 2022 | Work

Learn how human-centered design thinking can help you succeed. This article takes an in-depth look at how to use human-centered design to create meaningful user experiences. I love tools that make my life easier, more productive and make me feel in control.  This is...